Wednesday, December 14, 2011
A subscription service for diapers...?
Was thinking.. is it a good idea to start a subscription service for Diapers.. You know like a brand say Huggies could start an offer by which every week a set amount of Diapers will be delivered to the homes of subscribers.. What I am told is Diapers are a big expense.. and if the diaper people can give up some of their margins, they may be able to lock in assured demand from customers. The customers on their part will get a regular supply.. from what I know babies are slow at being potty trained. Chalo.. Am done for the day.. off to sleep! G'nite!
Psst... Kelloggs. Want a new market?
I have a suggestion for Kelloggs.. the breakfast cereal brand. I am doing this out of goodwill, cause I do like their products although I find them a bit on the expensive side. But they are tasty and nutritious and I see Kelloggs roosting in my house for some time to come...
The Kelloggs ads show that they are focussed on 2 main markets 1. Womens nutrition and the kids nutrition markets. But there is one promising market which I think they are missing out on. It is the young working adults market. This is the market consisting of young men and women who have just entered the workforce. Many of them stay away from home and are not yet married. They stay with other friends and no one in this setup is interested in cooking breakfast. Of course breakfast is not a optional meal (like evening snacks) - so they will end up either having breakfast cooked by the maid or will eat out. I feel this TG will take to Kelloggs offering easily if it is presented correctly to them. I think so for the following reasons:
1. This age group is very concerned about the way they look - and corn flakes/oats/ wheat flakes offer a high energy non fatenning alternative to gorging on parathas, idlis or vada pavs at the neighborhood snack counter
2. It is actually cheaper to have a bowl of cornflakes and milk every day than have your breakfast (even at the local udipi joint). Dont trust me, just do the math and see for yourself
3. Many of these TGs tend to buy and consume in bulk. So when one friend in a flat brings this home, the others will devour it (virtually at any time - including at 1 AM at night). This would drive faster consumption.
The only thing Kelloggs needs to do is convince them that this is the 'Kewl' thing to do... Just show a young succesful fellow eating a bowl of conrflakes and then get hit on by voluptious females.. the job is done! (Dont guys ever want anything else... obviously not, what am I thinking!! ;) )
Kelloggs - if you are reading this - i need my royalty (or at the very least a very lucrative job offer :P)
- Gg
The Kelloggs ads show that they are focussed on 2 main markets 1. Womens nutrition and the kids nutrition markets. But there is one promising market which I think they are missing out on. It is the young working adults market. This is the market consisting of young men and women who have just entered the workforce. Many of them stay away from home and are not yet married. They stay with other friends and no one in this setup is interested in cooking breakfast. Of course breakfast is not a optional meal (like evening snacks) - so they will end up either having breakfast cooked by the maid or will eat out. I feel this TG will take to Kelloggs offering easily if it is presented correctly to them. I think so for the following reasons:
1. This age group is very concerned about the way they look - and corn flakes/oats/ wheat flakes offer a high energy non fatenning alternative to gorging on parathas, idlis or vada pavs at the neighborhood snack counter
2. It is actually cheaper to have a bowl of cornflakes and milk every day than have your breakfast (even at the local udipi joint). Dont trust me, just do the math and see for yourself
3. Many of these TGs tend to buy and consume in bulk. So when one friend in a flat brings this home, the others will devour it (virtually at any time - including at 1 AM at night). This would drive faster consumption.
The only thing Kelloggs needs to do is convince them that this is the 'Kewl' thing to do... Just show a young succesful fellow eating a bowl of conrflakes and then get hit on by voluptious females.. the job is done! (Dont guys ever want anything else... obviously not, what am I thinking!! ;) )
Kelloggs - if you are reading this - i need my royalty (or at the very least a very lucrative job offer :P)
- Gg
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